Three events that move a share price
The corporate calendar collects three event types. Earnings are the quarterly release of revenue and earnings per share; what moves price is the gap versus analyst expectations and the tone of management guidance. Dividends return part of the profit to shareholders, and the price is normally reduced by the dividend on the ex-date. Splits change share count and price without changing company value, but they lift trading activity and widen access to the stock.
Knowing the difference prevents a common misreading: a drop equal to the dividend is not negative selling, and more shares after a split is not new capital.
